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TL;DR: Redken Shades EQ 03R Roxy Red is a Shades EQ gloss/toner shade at level 3 (Dark Brown) with a Red tone family on the chart. Use this page to learn the code, the marketing name, and how to ask a licensed colorist—not as a DIY formula.
What 03R Roxy Red is (chart facts)
- Code: 03R
- Marketing name: Roxy Red
- Level: On the traditional level system used on the Shades EQ chart, 03R sits at Level 3 (Dark Brown).
- Tone family (chart column): Red (R)
Shades EQ is commonly used in salons as an acidic gloss/toner service. Exact mixing, processing time, and whether a shade is run as Gloss vs Bonder Inside are professional decisions—we do not publish invented formulas here.
Who usually asks for this talk-track
Tone family guidance below is editorial only; a colorist will map it to your current level and porosity.
Editorial note: suitability depends on your starting level, undertone, porosity, and prior color. This is general community/editorial guidance, not a prescription.
How to ask your colorist
- “I’d like a Shades EQ gloss close to 03R Roxy Red.”
- “My target level talk-track is around level 3 with a red reflect.”
- “Can we strand-test first and adjust warmth after we see the undertone?”
Bring a few reference photos and say whether you want cooler, warmer, or more neutral than the photo. Your colorist may adjust with nearby chart neighbors rather than using 03R alone.
Where to buy
- Redken Shades EQ 03R Roxy Red on Amazon
- Redken Shades EQ Processing Solution on Amazon
- Color-safe shampoo on Amazon
Shades EQ is a professional salon product—have a licensed colorist apply it and follow the manufacturer’s instructions.
FAQ
Is 03R permanent hair color?
Shades EQ is typically positioned as a demi-permanent gloss/toner system in salon use. Longevity still varies with porosity, shampoo, and heat habits.
Can I buy the tube and do this at home?
Professional color is safest in trained hands. Misreading level or undertone is a common DIY failure mode. If you DIY anyway, follow the manufacturer’s instructions exactly—we won’t invent ratios here.
What does the letter in 03R mean?
On this chart, the letters after the level mark the tone family (for 03R, that family is Red). Letters are a map for pros, not a guarantee of the finished photo on your hair.
Where do these names come from?
Marketing names like “Roxy Red” appear on the publicly downloadable Redken Shades EQ shade chart. Beauty Spire reorganized those facts into searchable pages.
Disclaimer
Beauty Spire is not affiliated with Redken, L’Oréal, or any manufacturer. Shade codes and marketing names on this page are educational reference facts from the publicly available Shades EQ shade chart. Approximate swatches are original Beauty Spire illustrations—not manufacturer colorimetry. This is not medical advice and not a substitute for a licensed colorist’s consultation. Always follow professional product instructions.
Browse the full Redken Shades EQ shade chart directory (122 shades by level and tone).